C&G Advanced Diploma in Food & Beverage Services

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CTH Advanced Diploma in Hotel Management

CTH Advanced Diploma in Tourism Management

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CTH Advanced Diploma in Tourism Management

Objective:

The CTH Advanced Diploma in Tourism Management aims to provide an understanding of the managerial decision making and leadership aspects of the international tourism industry. In addition, in not less than 540 class hours, it is also designed to develop the independent research skills which will be required when working as a senior manager in the industry.

Course Learning Outcome(s):

The CTH Advanced Diploma in Tourism Management aims to provide an understanding of the managerial decision making and leadership aspects of the international tourism industry. In addition, it is also designed to develop the independent research skills which will be required when working as a senior manager in the industry.

Modules:

1    Tour Operations

Students will be given the opportunity to investigate the Tour Operations sector of the travel and tourism industry, including the different types of operator, their products and services, the scale of the sector and how it has been affected by trends and developments. Students will also look at distribution methods used by tour operators to sell holidays, including the traditional use of travel agencies and the emergence of methods such as the internet and television.

2    Strategic Management

The Tourism Industry faces new and complex changes during the 21st century. This module is designed to make students aware of the strategic planning process and its impact on organisations in the tourism industry. Students will gain a thorough understanding of tourism policy-making within global, international and national contexts and will start to develop an ability to establish and apply innovative strategic planning approaches in response to corporate policies. The module will provide students with sense and imagination in the relationship between policy and practice and it will enable students to develop monitoring mechanisms that evaluate policy and business responses to issues and trends, and the use of that information in strategic planning. Students will explore the necessary tools, procedures and competencies needed to analyse, define, plan and manage change in an international context.

3    Sustainable Tourism and Destination Management

The aim of this module is to encourage students to reflect on some of the issues raised at Diploma level about tourism destinations and how they can be developed. It will also show the value of an integrated approach and will provide students with a holistic understanding of how to manage a tourism destination and use sustainable tourism methods.

4    Management Accounting

This module aims to provide students with an understanding of the financial and accounting records used in the Hospitality Industry, and the ways these can aid effective managerial decision-making. It gives detailed additional coverage on Sales & Cash Budgeting, Marginal Costing and Final Accounts for internal use. The course content should follow on from the material in DTM 192, allowing students to calculate marginal costings and formulate decisions from such material. It gives students the ability to interpret accounting information and maximise the use of computing in management accounting.

5    Human Resource Management

The aim of this module is to provide a foundation in both the knowledge and skills of Human Resource Management required by managers in the tourism industry. The module recognises that management of human resources at all levels can critically affect the efficiency and effectiveness of an organisation.

6    Management Research Report

This module should be studied concurrently with other Advanced Diploma Modules over the same period. It offers the opportunity for students to carry out a research report that analysing and interpreting data and making recommendations for future action. It has a secondary aim of developing independent research and study skills that students will require when following a further period of study or working in the industry.

Course entry requirement(s)

• Minimum 17 year old
• Completed Grade 12
• GCE 'A' Level or its equivalent
• The CTH Diploma in Tourism Management or
• IELTS 4.0 or its equivalent

Course schedule with modules and/or subjects

24 Jan – 28 Jan – External CTH Examinations
31 Jan – 04 Mar – Tour Operations
07 Mar – 08 Apr – Strategic Management
11 Apr – 13 May – Sustainable Tourism and Destination Management
16 May – 03 Jun – Revision
06 Jun – 10 Jun – External CTH Examinations
27 Jun – 29 Jul – Management Accounting
01 Aug – 02 Sep – Human Resource Management
05 Sep – 23 Sep – Revision
26 Sep – 30 Sep – External CTH Examinations
03 Oct – 28 Oct – Management Research Report

First Semester Break – 11/06/2011 – 26/06/2011
Second Semester Break – 10/12/2011 – 31/12/2011
Public Holidays – 01/01/2011 09/08/2011 School Holidays – 03/07/2011
03/02/2011 30/08/2011 10/08/2011
04/02/2011 26/10/2011 02/09/2011
22/04/2011 06/11/2011
01/05/2011 07/11/2011
02/05/2011 25/12/2011
17/05/2011 26/12/2011

Examination and/or other assessment period

24 Jan – 28 Jan – External CTH Examinations
06 Jun – 10 Jun – External CTH Examinations
26 Sep – 30 Sep – External CTH Examinations

Expected examination results release date

At least 2 months after completion of examinations

Course Fees

For visa-required countries (Eg, India, China, Myanmar).

For non-visa-required countries (Eg, Vietnam, Thailand, Sri Lanka, Hong Kong).

Teacher-Student Ratio

1 Teacher : 30 Students

Teachers Teaching the Program

1. Mr Kanagasundaram Komalanathan
MBA; BBA

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