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CTH Diploma in Tourism Management

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CTH Diploma in Tourism Management

Objective:

The CTH Diploma in Tourism Management aims to provide students with a broad understanding of the operational aspects of the international tourism industry. Students have to attend a course of study of not less than 450 hours and undergo On-the-Job Training of not less than 960 class hours in an established travel agency, hotel or restaurant in Singapore.

Course Learning Outcome(s):

The CTH Diploma in Tourism Management aims to provide students with a broad understanding of the operational aspects of the international tourism industry.
Students who complete this programme can also embark onto the Advanced Diploma level.

Modules:

1    Travel Geography

The aim of this module is to provide students with a holistic understanding of travel geography from both local and international perspectives. This module reflects on the locations of travel destinations and their tourism resources. The geographical features and appeal of tourism destinations will also be investigated. Students will be expected to identify the patterns of international tourism and the inter-dependence of travel destinations.

2    Destination Analysis

The aim of this module is to provide students with a holistic understanding of destination by investigating established and developing destinations. This module reflects on the concept of travel destinations and their development. The social, cultural and political features of tourism destinations will also be investigated. Students will be expected to understand and apply a destination audit.

3    Finance for Hospitality & Tourism

This module will give students the knowledge, skills and techniques that will help with the management decision making process. It will look at the process and practices which take place within a travel agency and at the analytical skills required to understand financial information.

4    Business Computing

This module provides students with a basic understanding of the use of Information Technology in a business context through some common applications.

5    Introduction to Tourism Economics

This module will provide the knowledge and tools to establish an understanding of tourism economics and it will focus on the tourism business and the external circumstances in which it operates. It will give students the opportunity to study the main concepts of economic theory and their importance to the Tourism Industry.

6    Business Operations in Hospitality & Tourism

This module will provide students with a broad introduction into the complex world of hospitality and tourism business operations. It provides an overview of the separate functions and activities that concern managers in modern businesses. This module reflects modern concerns of hospitality and tourism business operations.

7    Travel Agency & Tour Guide Operations

This module provides students with a broad understanding of the retail travel industry and tour guide operations. It will provide an introduction to the principles and practices of tour guiding and travel consultancy techniques to ensure an effective business. Whilst some of this module may seem to have a European perspective, students will be encouraged to consider how to apply this knowledge to a travel agency or tour guiding business in their own country.

8    The Tourism Industry

The aim of this module is to provide students with an understanding of the nature of tourism and tourism products from both local and international perspectives. It will ensure students acquire a holistic understanding of the travel and tourism industry, including the impacts of tourism on destination economies, communities and fragile environments. Students will be expected to take a critical perspective on the effects of tourism on their own country, and how tourism can have a strategic developmental function.

9    Special Interest Tourism

This module allows students to explore the important growth market which combines hobbies and interests, active sport and adventure activities, and social and cultural encounters with tourism.

10    Marketing for Tourism & Hospitality

To provide students with an understanding of marketing and its application in the international hotel and tourism industry, and the ways in which marketing strategies and approaches can be used to optimise product penetration.

Course entry requirement(s)

• Minimum 16 year old
• Completed Grade 10/12
• GCE O Level or its equivalent
• English Proficiency: IELTS 3.5 or its equivalent*

* To be exempt from the ESOL language foundation course, applicants MUST possess an English language proficiency level of IELTS 3.5 or its equivalent. ALL applicants MUST sit for and pass an English test conducted by the School. Otherwise, ALL other applicants are required to undergo a minimum of 10 weeks of the English language foundation course till the attainment of the equivalent of IELTS 3.5.

Course schedule with modules and/or subjects

04 Jan – 21 Jan – Business Computing
24 Jan – 28 Jan – External CTH Examinations
31 Jan – 18 Feb – Destination Analysis
21 Feb – 11 Mar – Travel Geography
14 Mar – 01 Apr – The Tourism Industry
04 Apr – 22 Apr – Introduction to Tourism Economics
25 Apr – 13 May – Marketing for Tourism & Hospitality
16 May – 03 Jun – Revision
06 Jun – 10 Jun – External CTH Examinations
27 Jun – 15 Jul – Travel Agency & Tour Guide Operations
18 Jul – 05 Aug – Finance for Hospitality & Tourism
08 Aug – 26 Aug – Special Interest Tourism
29 Aug – 16 Sep – Business Operations in Hospitality & Tourism
19 Sep – 23 Sep – Revision
26 Sep – 30 Sep – External CTH Examinations
03 Oct – 21 Oct – Business Computing
24 Oct – 11 Nov – Destination Analysis
14 Nov – 09 Dec – Travel Geography

First Semester Break – 11/06/2011 – 26/06/2011
Second Semester Break – 10/12/2011 – 31/12/2011
Public Holidays – 01/01/2011 09/08/2011 School Holidays – 03/07/2011
03/02/2011 30/08/2011 10/08/2011
04/02/2011 26/10/2011 02/09/2011
22/04/2011 06/11/2011
01/05/2011 07/11/2011
02/05/2011 25/12/2011
17/05/2011 26/12/2011

Examination and/or other assessment period

24 Jan – 28 Jan – External CTH Examinations
06 Jun – 10 Jun – External CTH Examinations
26 Sep – 30 Sep – External CTH Examinations

Expected examination results release date

At least 2 months after completion of examinations

Course Fees

For visa-required countries (Eg, India, China, Myanmar).

For non-visa-required countries (Eg, Vietnam, Thailand, Sri Lanka, Hong Kong).

Teacher-Student Ratio

1 Teacher : 30 Students

Teachers Teaching the Program

1. Mr Kanagasundaram Komalanathan
MBA; BBA

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